I don't know much about advertising, but of late, I've noticed some pretty scary ads. One such ad was delivered to me in the mail today.
This ad is for a whitening treatment that 'combines 3D brightening effect' to bring you 'transparent' (as opposed to opaque?) skin. The treatment consists of 3 steps (and of course, three products) that consists of 'active' water (as opposed to passive?), essence (of?) and a daily treatment cream.
It seems that more and more beauty products are being released to the market nowadays, and while there are some pretty good products out there, some of which are either paired with dubious details (as in the case of this particular one) or dubious pricing (e.g. that cream that is literally worth its weight in gold).
Overall, I think we women have been taken for a ride because we too easily fall for the hype. Maybe it's our insecurities subconsciously influencing our purchasing decisions - something the industry fully takes advantage of, which makes us less prudent when it comes to beauty products as compared to other purchases.
Thank goodness for books like these. In the meanwhile, if anyone out there is using that RM2000+ cream, can you tell me if it works?
Posted by Najah Nasseri at 2004年06月04日 17:04
Transparent skin?? Wow, now that would be a sight to behold... or not...
the first time i read about the price of the la mer cream, i went into a total shock!! imagine!! that much for just a cream. it seems that some of our malaysian personalities/VIPs do buy them.
i agree with you, najah, that women have been taken for a ride over all these beauty cream (or slimming cream)... though of course not all. thank god there are still some sensible women (like you and me!) who are not fooled.
i guess advertisers knows that women do care for beauty and will sort of do anything for beauty, so they 'play' with words to attract women to part with their hard-earned money all for the sake of beauty. you know, i even find it very amazing, how they can desribe a perfume with such a lengthy write-up - the floral sense whiff you in an enchanted garden... the woody sense captures your... blah blah blah....
Good Lord. I sincerely hope not. I mean, transparent clothing, now THAT's a concept, but I'd hate to see all your veins and all.
Speaking from experience, La Mer works based on your skin type, if you have combination skin, it's not for you because it's very rich (read: greasy) and will cause breakouts. It's definitely not the miracle potion that it's hyped up to be (unfortunately). I must admit that I was taken for a ride, in spending so much for a jar of moisturizer that doesn't work for me (boy, I feel stupid). But hey, you live and learn :-).
The Malaysian fascination with whitening makes me laugh. I chuckle in disbelief every time I see a whitening ad on TV. The absolute worst was the one where the young woman was passed over for a good job or something because she was too dark, but after using a whitening product...POOF!! So fair! And she got the job. It's like I've entered Bizarro World...in Canada, most of the pasty white girls want to get a nice golden tan and will subject themselves to ridiculous treatments to do it. Everyone wants to look like someone else!
As for transparent skin, that would just be scary.
Thanks for the info. Another thing that makes women more complicated and for men to discuss among ourselves. So you gals rub all over or only the exposed skin? What's the maintenance rate?
While the white girls/women spend hundred of dollars every month at tanning salons or buying Instant Bronze (sunless lotion)because they are fascinated by our sawo matang look, some of us want to look white.
I remember a next door neighbor when my parents lived in Sungai Petani in early 80's. She had three daughters who were the fairest of all the girls in the hood. Everytime she heards somebody praised so's and so's daughters, the first question she asked was: Putih dak dia?
its the Y2k-hype advertising. Its a marketing strategy. Pump fear into the unsuspecting public; to generate increase in sales. Pull in a few professional opinions, a celebrity endorsement and people will buy. There is quite a lot of ppl in this world whos looking to throw their money someplace somewhere to feel safe/better/good.
transparent!?! lolz.. i think ppl will pick it up as the nex trend. maybe its a spelling mistake? u know how creative we can be. maybe twas translucent?
Main Entry: trans·lu·cent
Etymology: Latin translucent-, translucens, present participle of translucEre to shine through, from trans- + lucEre to shine -- more at LIGHT
1 : permitting the passage of light: a : CLEAR, TRANSPARENT b : transmitting and diffusing light so that objects beyond cannot be seen clearly
2 : free from disguise or falseness
synonym see CLEAR
i dont know.. its a crazy world... maybe they used GM stuff from some transparent underwater creature.. hmm.. i wonder if they can apply it to the political system. hehehe
another thought.. i just remembered what imam ghazali said in his magnificient book (well, its part of the ihya ulm din) - The Alchemy of Happiness. in chapter 1 -
"...as to his beauty, he is little more than nauseous matter covered with a fair skin. Without frequent washing he becomes utterly repulsive and disgraceful."
more at http://www.haqq.com.au/~salam/sufibooks/ghaz/ghazch01.html
It IS possible to have transparent skin. A couple days ago, I burned my left forearm with hydrochloric acid and now every time my heart beats, you can see the blood pumping through my arm. Even though this is irrelevant to the topic of the skin cream, I just thought I would mention it for the personal knowledge of the curious.